BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to Unister in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 6 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports and Sports.
Unister is leading in most countries, including Germany, Austria, Switzerland, Czech Republic and 2 other countries.
BlueCava is leading in United States, Brazil and Russia.