BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and one other category.
WordStream is leading in most countries, including Netherlands, United States, Canada, Australia and 18 other countries.
BlueCava is leading in Tokelau, Singapore, Russia, Austria and one other country.