BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. With BlueCavas...
In terms of market share, BlueCava is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 50 other categories.
BlueCava is leading in Internet & Telecom, Chats & Forums, Social Network, Email and 2 other categories.
XA.net is leading in most countries, including United States, India, Japan, Malaysia and 14 other countries.
BlueCava is leading in France and Ukraine.