Market Share by Top Websites

1 BrightRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 BlueKai is leading in Top 10K Sites.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Food & Drink and 16 other categories.

2 BlueKai is leading in Vehicles, Finance, Law & Government and Business & Consumer Services.

Geography

1 BrightRoll is leading in most countries, including United States, France, India, Germany and 80 other countries.

2 BlueKai is leading in Turkey, South Korea, Italy, Brazil and 61 other countries.