1
BrightRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
BlueKai is leading in Top 10K Sites.
1
BrightRoll has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Food & Drink and 16 other categories.
2
BlueKai is leading in Vehicles, Finance, Law & Government and Business & Consumer Services.
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BrightRoll is leading in most countries, including United States, France, India, Germany and 80 other countries.
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BlueKai is leading in Turkey, South Korea, Italy, Brazil and 61 other countries.