Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 223 other categories.

2 BrightRoll is leading in Basketball, Baseball, Volleyball, Directories and one other category.


1 BlueKai is leading in most countries, including United States, Indonesia, Brazil, Turkey and 184 other countries.

2 BrightRoll is leading in France, Democratic Republic Of The Congo, Côte D'ivoire, Senegal and 18 other countries.