1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 229 other categories.
2
Conversant Ad Server is leading in Auctions, Fantasy Sports, Grants & Scholarships, Bingo and 4 other categories.
1
BlueKai is leading in most countries, including Brazil, United States, Indonesia, Spain and 215 other countries.
2
Conversant Ad Server is leading in Micronesia, Grenada, Guyana, Åland Islands and 3 other countries.