Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 217 other categories.

2 Conversant Ad Server is leading in Sports, Dictionaries & Encyclopedias, Casinos, Fantasy Sports and 12 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 187 other countries.

2 Conversant Ad Server is leading in Jamaica, Malta, Barbados, Jersey and 3 other countries.