1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Conversant Ad Server is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 221 other categories.
2
Conversant Ad Server is leading in Online, Gifts, Auctions, Puzzles & Brainteasers and 9 other categories.
1
BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 204 other countries.
2
Conversant Ad Server is leading in Aruba.