Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 230 other categories.

2 Direct/ADVERT is leading in Book Retailers, Instruments & Supplies and Crime & Prosecution.

Geography

1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 203 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 2 other countries.