Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 228 other categories.

2 Direct/ADVERT is leading in Folklore, Instruments & Supplies and Ask an Expert.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 181 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 6 other countries.