Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 225 other categories.

2 Direct/ADVERT is leading in Folklore, Ask an Expert and Instruments & Supplies.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 178 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 5 other countries.