1
BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Etarget is clearly lagging behind, losing to BlueKai in all segments.
1
BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Finance and 19 other categories.
2
Etarget is leading in Reference Materials.
1
BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 124 other countries.
2
Etarget is leading in Slovakia, Czech Republic, Germany, Hungary and 10 other countries.