Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Salesforce Marketing Cloud is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Finance and 20 other categories.

2 Salesforce Marketing Cloud hasn't got a lead over BlueKai in any websites category.

Geography

1 BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 129 other countries.

2 Salesforce Marketing Cloud is leading in Australia, Austria, Denmark, New Zealand and 5 other countries.