Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 212 other categories.

2 ExactTarget is leading in Email, Publishing & Printing, Credit, Loans & Mortgages, Beverages and 6 other categories.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 166 other countries.

2 ExactTarget is leading in Australia, New Zealand, Guernsey, Suriname and 2 other countries.