Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExoClick is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 226 other categories.

2 ExoClick is leading in Adult, Nudism, Book Retailers and Ask an Expert.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 141 other countries.

2 ExoClick is leading in United States, Germany, United Kingdom, China and 39 other countries.