Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 225 other categories.

2 ExoClick is leading in Adult, Ad Network, Nudism, Ask an Expert and one other category.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 136 other countries.

2 ExoClick is leading in United States, Germany, Russia, United Kingdom and 52 other countries.