Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind ExoClick in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 211 other categories.

2 ExoClick is leading in Adult, File Sharing, Gay, Lesbian, & Bisexual, Ad Network and 7 other categories.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 113 other countries.

2 ExoClick is leading in United States, Germany, United Kingdom, Russia and 63 other countries.