Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FreakOut is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 227 other categories.

2 FreakOut is leading in Food & Grocery Retailers, Biotechnology & Pharmaceuticals, Public Health & Safety, Earth Sciences and one other category.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 181 other countries.

2 FreakOut is leading in Japan.