Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 233 other categories.

2 BlueKai is leading in Adult, Car Buying, Products & Shopping, Poker and 3 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 204 other countries.

2 BlueKai is leading in Indonesia, South Korea, Malaysia, Iran and 11 other countries.