Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 222 other categories.

2 BlueKai is leading in Adult, Movies, Car Buying, Online Marketing and 11 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Japan, Russia, France and 192 other countries.

2 BlueKai is leading in Indonesia, Viet Nam, Thailand, Malaysia and 19 other countries.