Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 214 other categories.

2 BlueKai is leading in Adult, Computer & Electronics, TV & Video, Food & Drink and 23 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 179 other countries.

2 BlueKai is leading in Indonesia, India, Turkey, Argentina and 42 other countries.