Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 238 other categories.

2 BlueKai is leading in Technology News, File Sharing, Miniatures and Vegetarian & Vegan.

Geography

1 Google Publisher Tag is leading in most countries, including United States, Russia, France, Japan and 196 other countries.

2 BlueKai is leading in Indonesia, Viet Nam, Malaysia, Iran and 7 other countries.