Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BlueKai is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 230 other categories.

2 BlueKai is leading in Adult, Software, TV & Video, Movies and 7 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Turkey and 192 other countries.

2 BlueKai is leading in Indonesia, Brazil, Thailand, Viet Nam and 10 other countries.