Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BlueKai is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 234 other categories.

2 BlueKai is leading in Adult, Technology News, Mobile Developers, File Sharing and one other category.

Geography

1 Google Publisher Tag is leading in most countries, including United States, France, Russia, Japan and 199 other countries.

2 BlueKai is leading in Indonesia, Viet Nam, Iran, Sri Lanka and 3 other countries.