Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MediaMath is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 212 other categories.

2 MediaMath is leading in Car Buying, Construction & Maintenance, Automotive Industry, Food & Grocery Retailers and 16 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 180 other countries.

2 MediaMath is leading in Japan, Norway, Malta, Jersey and 7 other countries.