Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MediaMath is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 199 other categories.

2 MediaMath is leading in Real Estate, Accommodation & Hotels, Car Buying, Construction & Maintenance and 26 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 174 other countries.

2 MediaMath is leading in Japan, Norway, New Zealand, Luxembourg and 7 other countries.