Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MediaMath is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 229 other categories.

2 MediaMath is leading in Bingo, Archives, Roads & Highways, Book Retailers and one other category.


1 BlueKai is leading in most countries, including Brazil, United States, Indonesia, Spain and 206 other countries.

2 MediaMath is leading in Japan, Estonia, Sao Tome And Principe, Belize and 5 other countries.