Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MediaMath is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 215 other categories.

2 MediaMath is leading in Universities & Colleges, Banking, Insurance, Philanthropy and 12 other categories.


1 BlueKai is leading in most countries, including United States, Turkey, Indonesia, Brazil and 205 other countries.

2 MediaMath is leading in Sao Tome and Principe, Jersey, Anguilla, Micronesia and one other country.