Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MediaMath is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Shopping and 221 other categories.

2 MediaMath is leading in Banking, Insurance, Casinos, Philanthropy and 6 other categories.


1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 205 other countries.

2 MediaMath is leading in Sao Tome And Principe, Guernsey, Botswana and Guinea.