Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 224 other categories.

2 Plista is leading in Public Health & Safety, Ask an Expert and Mens Health.


1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 169 other countries.

2 Plista is leading in Germany and Austria.