Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Project Wonderful is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 222 other categories.

2 Project Wonderful is leading in Animation & Comics, Roleplaying, Cosmetics, Fantasy Sports and 5 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 168 other countries.

2 Project Wonderful is leading in New Zealand, Iceland, Trinidad and Tobago, Isle of Man and 2 other countries.