Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 183 other categories.

2 TradeDesk is leading in Autos & Vehicles, Car Buying, Real Estate, Universities & Colleges and 32 other categories.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 160 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Netherlands and 12 other countries.