Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 180 other categories.

2 TradeDesk is leading in Autos & Vehicles, Car Buying, Finance, Accommodation & Hotels and 42 other categories.


1 BlueKai is leading in most countries, including Indonesia, Turkey, Brazil, Spain and 192 other countries.

2 TradeDesk is leading in United States, Australia, Denmark, Austria and 10 other countries.