Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 207 other categories.

2 TradeDesk is leading in Car Buying, Real Estate, Universities & Colleges, Construction & Maintenance and 16 other categories.


1 BlueKai is leading in most countries, including Indonesia, Brazil, Turkey, India and 167 other countries.

2 TradeDesk is leading in United States, Australia, Norway, New Zealand and 7 other countries.