Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 215 other categories.

2 TradeDesk is leading in Car Buying, Universities & Colleges, Automotive Industry, Medicine and 13 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 183 other countries.

2 TradeDesk is leading in Norway, Bahamas, Virgin Islands Republic, Saint Vincent and 2 other countries.