Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 226 other categories.

2 TradeDoubler is leading in Travel, Tourism, Science, Domain Names & Register and 9 other categories.

Geography

1 BlueKai is leading in most countries, including Brazil, United States, Indonesia, Spain and 209 other countries.

2 TradeDoubler is leading in Netherlands, Poland, Sweden, Lao People's Democratic Republic and 8 other countries.