Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 190 other categories.

2 TradeDoubler is leading in Travel, Tourism, Accommodation & Hotels, Finance and 31 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 159 other countries.

2 TradeDoubler is leading in France, Sweden, Netherlands, Norway and 26 other countries.