Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 219 other categories.

2 TradeDoubler is leading in Travel, Tourism, Science, Social Sciences and 7 other categories.


1 BlueKai is leading in most countries, including United States, Turkey, Brazil, Indonesia and 193 other countries.

2 TradeDoubler is leading in Sweden, Netherlands, Norway, Denmark and 9 other countries.