Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDoubler is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 221 other categories.

2 TradeDoubler is leading in Travel, Tourism, Social Sciences, Coupons and 9 other categories.


1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 198 other countries.

2 TradeDoubler is leading in Sweden, Netherlands, Norway, Denmark and 6 other countries.