Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 178 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Jobs & Employment, Online Marketing and 48 other categories.

Geography

1 BlueKai is leading in most countries, including Indonesia, United States, Brazil, Turkey and 186 other countries.

2 Yahoo! Overture is leading in Japan, Hong Kong, Macao, Bermuda and 4 other countries.