Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 213 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Jobs & Employment, Transportation & Logistics and 16 other categories.


1 BlueKai is leading in most countries, including United States, Indonesia, Turkey, Brazil and 204 other countries.

2 Yahoo! Overture is leading in Japan.