Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Overture is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 218 other categories.

2 Yahoo Overture is leading in Internet & Telecom, Domain Names & Register, Transportation & Logistics, Classifieds and 10 other categories.

Geography

1 BlueKai is leading in most countries, including Brazil, United States, Indonesia, Spain and 211 other countries.

2 Yahoo Overture is leading in Philippines, Japan, Viet Nam, Cocos Islands and 2 other countries.