Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 221 other categories.

2 YuMe is leading in Football, Sports News, Basketball, Fantasy Sports and 4 other categories.


1 BlueKai is leading in most countries, including United States, Turkey, Indonesia, Brazil and 168 other countries.

2 YuMe is leading in France, Colombia, Venezuela, Ecuador and 32 other countries.