Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Clothing, Travel, Arts & Entertainment and 62 other categories.

2 Bluemetrix is leading in Business & Industry, Real Estate, Computer & Electronics, Accommodation & Hotels and 20 other categories.


1 Insider is leading in most countries, including Turkey, Russia, Poland, Indonesia and 22 other countries.

2 Bluemetrix is leading in Japan, Great Britain, Ireland, India and 21 other countries.