Market Share by Top Websites

1 Insider is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to Insider in all segments.

Websites Categories

1 Insider has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 89 other categories.

2 Bluemetrix is leading in Real Estate, Computer & Electronics, Computer Hardware, Music & Audio and 7 other categories.


1 Insider is leading in most countries, including Turkey, Poland, Russia, Indonesia and 65 other countries.

2 Bluemetrix is leading in Japan, Ireland, Sweden, Austria and 3 other countries.