Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Bluemetrix has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 30 other categories.

2 mParticle is leading in News & Media, Newspapers, Arts & Entertainment, Finance and 27 other categories.


1 Bluemetrix is leading in most countries, including Japan, United Kingdom, Russia, Ireland and 23 other countries.

2 mParticle is leading in Canada, United States, Germany, Turkey and 15 other countries.