Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Bluemetrix has better usage coverage in more websites categories. Including Business & Industry, Shopping, Real Estate, Travel and 35 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Internet & Telecom and 16 other categories.

Geography

1 Bluemetrix is leading in most countries, including Japan, United Kingdom, Ireland, India and 35 other countries.

2 mParticle is leading in United States, Canada, Turkey, Brazil and 5 other countries.