Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 106 other categories.

2 Bluemetrix is leading in Real Estate, TV & Video, Consumer Electronics, Consumer Electronics and 4 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 79 other countries.

2 Bluemetrix is leading in Japan, Ireland, Macedonia, Malaysia and one other country.