Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 96 other categories.

2 Bluemetrix is leading in Shopping, Real Estate, Travel, Accommodation & Hotels and 11 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 78 other countries.

2 Bluemetrix is leading in Japan, Ireland, Bulgaria and Serbia.