Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bluemetrix is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Law & Government and 12 other categories.

2 Bluemetrix is leading in Computers Electronics & Technology, Heavy Industry & Engineering, Travel & Tourism, Vehicles and one other category.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Canada, China and 50 other countries.

2 Bluemetrix is leading in Japan, Greece, Algeria, Bulgaria and 3 other countries.