Market Share by Top Websites

1 Effective Measure is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Blueshift is clearly lagging behind, losing to Effective Measure in all segments.

Websites Categories

1 Effective Measure has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Community & Society and 10 other categories.

2 Blueshift is leading in Finance, Business & Consumer Services, Health, Food & Drink and 6 other categories.

Geography

1 Effective Measure is leading in most countries, including South Africa, India, Saudi Arabia, Egypt and 64 other countries.

2 Blueshift is leading in United States, Canada, France, Spain and 12 other countries.