Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Blueshift has better usage coverage in more websites categories. Including Shopping, Business & Industry, Coupons, Career & Education and 19 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Arts & Entertainment, Universities & Colleges and 16 other categories.
Blueshift is leading in most countries, including India, United States, United Kingdom, Germany and 15 other countries.
Encore Metrics is leading in Taiwan, Colombia, Guam, Japan and 3 other countries.