Blueshift is leading in Top 100K Sites and Top 1M Sites.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 15 other categories.
Blueshift is leading in Search Engine and Music & Audio.
Encore Metrics is leading in most countries, including United States, Japan, Turkey, Thailand and 5 other countries.
Blueshift is leading in India, United Kingdom and Singapore.