Blueshift is leading in Top 10K Sites and Top 100K Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 43 other categories.
Blueshift is leading in Shopping, Real Estate, Coupons, Clothing and 11 other categories.
TruEffect is leading in most countries, including United States, Japan, France, Greece and 20 other countries.
Blueshift is leading in India, United Kingdom, Sweden, South Africa and 6 other countries.