Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 43 other categories.
Blueshift is leading in Shopping, Career & Education, Real Estate, Education and 10 other categories.
TruEffect is leading in most countries, including United States, Montenegro, Canada, Italy and 33 other countries.
Blueshift is leading in India, United Kingdom, Sweden, Germany and 9 other countries.