Blueshift is leading in Top 100K Sites.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 42 other categories.
Blueshift is leading in Jobs & Employment, Credit, Loans & Mortgages, Auctions, Accommodation & Hotels and one other category.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 15 other countries.
Blueshift is leading in India and Sweden.