Blueshift is leading in Top 10K Sites and Top 100K Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.
Blueshift is leading in Shopping, Coupons, Real Estate, Credit, Loans & Mortgages and 10 other categories.
TruEffect is leading in most countries, including United States, Japan, Brazil, Greece and 13 other countries.
Blueshift is leading in India, United Kingdom, South Africa, Viet Nam and 6 other countries.