Blueshift is leading in Top 10K Sites and Top 100K Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 44 other categories.
Blueshift is leading in Real Estate, Consumer Electronics, Furniture, Industrial Goods & Services and one other category.
TruEffect is leading in most countries, including United States, Japan, Italy, Russia and 18 other countries.
Blueshift is leading in India, United Kingdom, Viet Nam and Mexico.