Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.
Blueshift is leading in Shopping, Career & Education, Coupons, Education and 14 other categories.
TruEffect is leading in most countries, including United States, Japan, Russia, Brazil and 14 other countries.
Blueshift is leading in India, United Kingdom, Germany, Sweden and 8 other countries.