Market Share by Top Websites

1 Blueshift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Blueshift in all segments.

Websites Categories

1 Blueshift has better usage coverage in more websites categories. Including Finance, Business & Consumer Services, Health, Food & Drink and 13 other categories.

2 Unica is leading in Science & Education, Computers Electronics & Technology, Law & Government, Home & Garden and 3 other categories.

Geography

1 Unica is leading in most countries, including United Kingdom, Japan, Canada, China and 41 other countries.

2 Blueshift is leading in United States, India, France, Spain and 15 other countries.