Blueshift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 89 other categories.
Blueshift is leading in Coupons, Jobs & Employment, Credit, Loans & Mortgages, Restaurants & Delivery and 5 other categories.
Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 38 other countries.
Blueshift is leading in India, Sweden and Czech Republic.