1
BOOST SSP is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Xapads is clearly lagging behind, losing to BOOST SSP in all segments.
1
BOOST SSP has better usage coverage in more websites categories. Including Adult, Games, News & Media, Arts & Entertainment and 3 other categories.
2
Xapads is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, E-commerce & Shopping and 3 other categories.
1
Xapads is leading in most countries, including India, United States, China, Canada and 10 other countries.
2
BOOST SSP is leading in Japan, South Korea, Taiwan, Mexico and 5 other countries.