Market Share by Top Websites

1 Branch Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gemius is clearly lagging behind, losing to Branch Metrics in all segments.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Science & Education and 15 other categories.

2 Gemius is leading in News & Media, Vehicles, E-commerce & Shopping, Reference Materials and one other category.


1 Branch Metrics is leading in most countries, including United States, France, United Kingdom, India and 149 other countries.

2 Gemius is leading in Russia, Hungary, Czech Republic, Slovakia and 8 other countries.