Market Share by Top Websites

1 Branch Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MixPanel is clearly lagging behind, losing to Branch Metrics in all segments.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including E-commerce & Shopping, Computers Electronics & Technology, Lifestyle, Science & Education and 14 other categories.

2 MixPanel is leading in Travel & Tourism, Food & Drink, Business & Consumer Services, Arts & Entertainment and 2 other categories.


1 Branch Metrics is leading in most countries, including France, Spain, Russia, Poland and 133 other countries.

2 MixPanel is leading in Taiwan, United States, Canada, Hong Kong and 11 other countries.