Market Share by Top Websites

1 Branch Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Nielsen NetRatings is leading in Top 10K Sites.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Career & Education and 20 other categories.

2 Nielsen NetRatings is leading in News & Media.

Geography

1 Branch Metrics is leading in most countries, including United States, France, Spain, Russia and 185 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, New Zealand, San Marino and 8 other countries.