Market Share by Top Websites

1 Branch Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Nielsen NetRatings is leading in Top 10K Sites.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Computers Electronics & Technology, Home & Garden and 19 other categories.

2 Nielsen NetRatings is leading in News & Media.

Geography

1 Branch Metrics is leading in most countries, including United States, France, Spain, Russia and 185 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, New Zealand, Faroe Islands and 6 other countries.