Market Share by Top Websites

1 Quantcast is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Branch Metrics is clearly lagging behind, losing to Quantcast in all segments.

Websites Categories

1 Quantcast has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Science & Education, News & Media and 11 other categories.

2 Branch Metrics is leading in Computers Electronics & Technology, Finance, Lifestyle, E-commerce & Shopping and 5 other categories.

Geography

1 Branch Metrics is leading in most countries, including France, Spain, India, Italy and 104 other countries.

2 Quantcast is leading in United States, United Kingdom, Canada, Germany and 47 other countries.