Market Share by Top Websites

1 Branch Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Branch Metrics in all segments.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Career & Education and 21 other categories.

2 Unica hasn't got a lead over Branch Metrics in any websites category.

Geography

1 Branch Metrics is leading in most countries, including United States, France, Spain, Russia and 199 other countries.

2 Unica is leading in Bhutan.