Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brand.net is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Brand.net has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 41 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 33 other countries.

2 Brand.net is leading in Japan, Ukraine, Russia, Romania and 3 other countries.