Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brand.net is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 58 other categories.

2 Brand.net is leading in Business & Industry, Autos & Vehicles, Shopping, Car Buying and 27 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 37 other countries.

2 Brand.net is leading in Japan, Czech Republic and Lebanon.