Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Brand.net is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 90 other categories.

2 Brand.net is leading in Car Buying, Construction & Maintenance, Furniture, Restaurants & Delivery and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 54 other countries.

2 Brand.net is leading in Romania, Puerto Rico, Portugal, Gambia and The.