Brand.net is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Software and 61 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Restaurants & Delivery and 7 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.
Brand.net is leading in Poland, Nigeria and Japan.