Brand.net is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Construction & Maintenance and 16 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 29 other countries.
Brand.net is leading in Japan, Romania, Pakistan, Nigeria and one other country.