In terms of market share, Brand.net is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Furniture and 10 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 30 other countries.
Brand.net is leading in Germany, Bangladesh, Netherlands, Zimbabwe and one other country.