Brand.net is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 81 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Construction & Maintenance, Food & Drink and 16 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 25 other countries.
Brand.net is leading in Japan, Algeria, Italy and Venezuela.