Brand.net is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Travel and 62 other categories.
Brand.net is leading in Food & Drink, Restaurants & Delivery, Furniture, Autos & Vehicles and 9 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 21 other countries.
Brand.net is leading in Switzerland, New Zealand, Bangladesh, Australia and one other country.