Brand.net is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 95 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Furniture and 10 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 33 other countries.
Brand.net is leading in Japan, Czech Republic, Bangladesh and Nepal.