In terms of market share, Brand.net is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 98 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Furniture and 10 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 38 other countries.
Brand.net is leading in Japan, Thailand, Czech Republic, Lebanon and 2 other countries.