Brand.net is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 79 other categories.
Brand.net is leading in Autos & Vehicles, Car Buying, Food & Drink, Construction & Maintenance and 17 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
Brand.net is leading in Japan, Morocco and Romania.