Brand.net is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 49 other categories.
Brand.net is leading in Shopping, Health, Food & Drink, Restaurants & Delivery and 12 other categories.
MSN Ads is leading in most countries, including United States, Russia, Brazil, United Kingdom and 31 other countries.
Brand.net is leading in Switzerland, Bangladesh, South Korea and Belarus.