Market Share by Top Websites

2 In terms of market share, is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Health, Science & Education, Food & Drink and Vehicles.

2 Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology, Finance and Home & Garden.


1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 is leading in United States and South Korea.