Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 33 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Travel and 21 other categories.


1 is leading in most countries, including United States, Germany, India, Japan and 8 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.