Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 35 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Travel and 19 other categories.


1 is leading in most countries, including United States, Japan, Italy, Philippines and 7 other countries.

2 Open AdExchange is leading in Denmark, United Kingdom, United Arab Emirates, Sweden and 3 other countries.