Market Share by Top Websites

2 is leading in Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 28 other categories.

2 Open AdExchange is leading in Real Estate, News & Media, Newspapers, Sports and 8 other categories.


1 is leading in most countries, including United States, Australia, India, Italy and 4 other countries.

2 Open AdExchange is leading in Denmark, Canada, Guatemala, Slovakia and one other country.