2
In terms of market share, Brand.net is clearly lagging behind, losing to Open AdExchange in all segments.
1
Brand.net has better usage coverage in more websites categories. Including Health, Science & Education, Food & Drink and Vehicles.
2
Open AdExchange is leading in Arts & Entertainment, Computers Electronics & Technology, Finance and Home & Garden.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Brand.net is leading in United States and South Korea.