Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Health and 35 other categories.

2 Open AdExchange is leading in Arts & Entertainment, Marketing & Advertising, Travel, News & Media and 18 other categories.


1 is leading in most countries, including United States, Japan, Germany, Turkey and 7 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Poland, Norway and 2 other countries.