Brand.net is leading in Top 100K Sites and Top 1M Sites.
Brand.net has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 36 other categories.
Open AdExchange is leading in Internet & Telecom, Marketing & Advertising, Travel, News & Media and 16 other categories.
Brand.net is leading in most countries, including United States, Japan, Brazil, Canada and 6 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.