Market Share by Top Websites

2 is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 36 other categories.

2 Open AdExchange is leading in Internet & Telecom, Marketing & Advertising, Travel, News & Media and 17 other categories.


1 is leading in most countries, including United States, Japan, Russia, China and 5 other countries.

2 Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 3 other countries.