BrandReach is leading in Top 10K Sites and Top 100K Sites.
Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 64 other categories.
BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Software and 11 other categories.
BrandReach is leading in most countries, including China, Germany, Turkey, United Kingdom and 31 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 15 other countries.