Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 83 other categories.

2 BrandReach is leading in Adult, People & Society, Computer & Electronics, Gay, Lesbian, & Bisexual and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 37 other countries.

2 BrandReach is leading in United Kingdom, Russia, Brazil, Indonesia and 16 other countries.