Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 72 other categories.

2 BrandReach is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Online Marketing and one other category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 37 other countries.

2 BrandReach is leading in Russia, Norway, Egypt, Luxembourg and 9 other countries.