Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 66 other categories.

2 BrandReach is leading in Adult, People & Society, Computer & Electronics, Gay, Lesbian, & Bisexual and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 25 other countries.

2 BrandReach is leading in Russia, Canada, United Kingdom, Belgium and 22 other countries.