Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 53 other categories.

2 BrandReach is leading in Adult, People & Society, Career & Education, Gay, Lesbian, & Bisexual and 10 other categories.

Geography

1 BrandReach is leading in most countries, including Russia, Brazil, Canada, France and 24 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 23 other countries.