Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 64 other categories.

2 BrandReach is leading in Adult, Telecommunications and Online Marketing.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 45 other countries.

2 BrandReach is leading in Russia, United Arab Emirates, South Africa, Saudi Arabia and 9 other countries.