Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrandReach is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 82 other categories.

2 BrandReach is leading in Adult, People & Society, Computer & Electronics, Gay, Lesbian, & Bisexual and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 BrandReach is leading in Brazil, Russia, United Kingdom, Mexico and 25 other countries.