Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 22 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 BrandReach is leading in most countries, including Russia, Germany, India, United Kingdom and 30 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Spain and 21 other countries.