Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 44 other categories.

2 BrandReach is leading in Adult, People & Society, Internet & Telecom, Computer & Electronics and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 26 other countries.

2 BrandReach is leading in United Kingdom, Russia, Canada, Netherlands and 21 other countries.