Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 60 other categories.

2 BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Education and 10 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 24 other countries.

2 BrandReach is leading in Russia, United Kingdom, Netherlands, India and 18 other countries.