Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 115 other categories.

2 BrandReach is leading in Adult, Email, File Sharing, Aerospace & Defence and 3 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 60 other countries.

2 BrandReach is leading in Turkey, Congo, Kazakhstan, Sweden and 4 other countries.