BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Fyber has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, TV & Video and 13 other categories.
BrandReach is leading in Adult, People & Society, Internet & Telecom, Religion & Spirituality and 8 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 25 other countries.
Fyber is leading in Spain, Argentina, Mexico, Italy and 12 other countries.