Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, People & Society and 43 other categories.

2 BrandReach is leading in Adult, Online Marketing, Search Engine, Gay, Lesbian, & Bisexual and one other category.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, China and 24 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 19 other countries.