Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrandReach is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 60 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, Universities & Colleges and 10 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, China, Canada and 25 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, United Kingdom and 17 other countries.