Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Shopping and 42 other categories.

2 BrandReach is leading in Adult, Religion & Spirituality, Relationships & Dating, Gay, Lesbian, & Bisexual and 2 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 19 other countries.

2 BrandReach is leading in United States, China, United Kingdom, Russia and 18 other countries.