1
GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, BrandReach is clearly lagging behind, losing to GroupM Server in all segments.
1
GroupM Server has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and 3 other categories.
2
BrandReach is leading in Adult and Business & Consumer Services.
1
GroupM Server is leading in most countries, including Poland, United States, Germany, France and 17 other countries.
2
BrandReach is leading in United Kingdom, Ecuador, Iceland, Ireland and 2 other countries.