BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, Internet & Telecom, People & Society, Business & Industry and 8 other categories.
Hexagram is leading in Arts & Entertainment, Humor, Music & Audio and News & Media.
BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 35 other countries.
Hexagram is leading in Switzerland.