BrandReach is leading in Top 10K Sites and Top 100K Sites.
Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 63 other categories.
BrandReach is leading in Adult, TV & Video, Online Marketing, Search Engine and one other category.
Hi-Media Performance is leading in most countries, including France, Belgium, Brazil, Algeria and 26 other countries.
BrandReach is leading in United States, Russia, Germany, China and 21 other countries.