Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, BrandReach is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 120 other categories.

2 BrandReach is leading in Adult, Gay, Lesbian, & Bisexual, Email, File Sharing and 4 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, France and 66 other countries.

2 BrandReach is leading in Turkey, China, Congo, Kazakhstan and 3 other countries.