BrandReach is leading in Top 100K Sites and Top 1M Sites.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Career & Education, Shopping and 21 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, People & Society and 3 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, China and 28 other countries.
interclick is leading in Spain, Greece, Armenia, Bosnia and Herzegovina and one other country.