BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Career & Education, Health and 21 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, People & Society and 7 other categories.
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Russia and 31 other countries.
interclick is leading in Belarus, Djibouti, South Korea and Armenia.