BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Career & Education, Movies and 23 other categories.
BrandReach is leading in Adult, People & Society, Internet & Telecom, Gay, Lesbian, & Bisexual and 3 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 27 other countries.
interclick is leading in Hong Kong, Israel, Slovakia and Uzbekistan.