Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Career & Education and 44 other categories.

2 BrandReach is leading in Adult, Arts & Entertainment, Internet & Telecom, Gay, Lesbian, & Bisexual and 9 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 39 other countries.

2 interclick is leading in Korea Republic, Norway, Oman, Ireland and one other country.