Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 43 other categories.

2 BrandReach is leading in Adult, Arts & Entertainment, Gay, Lesbian, & Bisexual, Music & Audio and 9 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 35 other countries.

2 interclick is leading in Hong Kong, Hungary and Morocco.