Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 45 other categories.

2 BrandReach is leading in Adult, Arts & Entertainment, Internet & Telecom, Gay, Lesbian, & Bisexual and 10 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Turkey, Germany and 36 other countries.

2 interclick is leading in Hungary, Philippines and South Africa.