BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Movies, News & Media and 11 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Software and 5 other categories.
BrandReach is leading in most countries, including United States, China, Germany, Turkey and 29 other countries.
Interpolls is leading in Belgium, New Zealand, Lithuania and Hong Kong.