BrandReach is leading in Top 10K Sites and Top 100K Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Arts & Entertainment and 10 other categories.
Kelkoo is leading in Shopping and Children.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 27 other countries.
Kelkoo is leading in Sweden, Spain, Portugal, Poland and 2 other countries.