Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Career & Education, Shopping and 11 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 31 other countries.

2 Kitara Media is leading in India, Pakistan, Switzerland, Taiwan and 6 other countries.