BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, Computer & Electronics and 14 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Religion & Spirituality and 6 other categories.
BrandReach is leading in most countries, including United States, China, Germany, United Kingdom and 28 other countries.
Kitara Media is leading in Canada, Spain, Singapore, Serbia and 4 other countries.