BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, News & Media and 14 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Religion & Spirituality and 6 other categories.
BrandReach is leading in most countries, including United States, Germany, China, United Kingdom and 28 other countries.
Kitara Media is leading in Sweden, South Africa, Viet Nam, Slovakia and 7 other countries.