BrandReach is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 11 other categories.
BrandReach is leading in Adult, Internet & Telecom, Business & Industry, Telecommunications and 5 other categories.
BrandReach is leading in most countries, including United States, Germany, Russia, Norway and 21 other countries.
Kitara Media is leading in Sri Lanka, Taiwan, Ecuador, Argentina and 2 other countries.