2
In terms of market share, BrandReach is clearly lagging behind, losing to Kitara Media in all segments.
1
BrandReach has better usage coverage in more websites categories. Including Adult and Business & Consumer Services.
2
Kitara Media hasn't got a lead over BrandReach in any websites category.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Canada and 9 other countries.
2
Kitara Media is leading in Vietnam.