BrandReach is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computer & Electronics, Games and 5 other categories.
BrandReach is leading in Adult, Internet & Telecom, People & Society and Business & Industry.
BrandReach is leading in most countries, including United States, Russia, China, Germany and 22 other countries.
Kitara Media is leading in United Kingdom, Argentina, Sri Lanka, Hungary and 5 other countries.