Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 BrandReach is leading in Adult, Career & Education, Shopping, Marketing & Advertising and 14 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 36 other countries.

2 Kitara Media is leading in Taiwan, Brazil, United Arab Emirates, Croatia and 5 other countries.