BrandReach is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Arts & Entertainment and 10 other categories.
Merchenta is leading in Shopping, Clothing, Health, Products & Shopping and 6 other categories.
BrandReach is leading in most countries, including United States, China, Germany, Russia and 27 other countries.
Merchenta is leading in Australia, Ireland, Madagascar and Malaysia.